When you first laid eyes on the official pictures of the new Ferrari F12berlinetta, you probably thought to yourself, Rosso is so played out. If I could afford this, I would choose a better color, something to really bring this 730-hp beast to life. Like orange or British Racing Green. OK, as with all Ferraris, the F12 actually looks pretty good in Rosso, but orange and BRG are among the colors you can check out in the car’s freshly launched online configurator.
Of course, if you can’t afford an F12, the configurator can’t help you there. What it can do is make you more familiar with the car—and look busy at work. The microsite has plenty of options to help you better envision your ideal F12. You can customize your virtual F12 with almost 30 exterior colors (including historic hues), three-wheel finishes, and seven colors for the brake calipers. Somewhat oddly, there are only two options presented for the interior—black and tan, plus black and blue—but Ferrari surely will offer more. And it is always happy to make more money in return for a bespoke cabin.